ABOUT RIPPA
RIPPA was founded in 2012 by Yang Huaiguo and Chen Guoqiang. The founders of our company felt from their own experience that when land work needs to be carried out on their own plots, special machinery and equipment is needed. They explored the market on their own and found a small excavator. Through their own professional development, they have produced the first small excavator made in China and have undergone 1000 hours of qualified experimental testing. After this machine was launched into the market, it gained popularity all over the world. The world has come to a consensus that supply exceeds demand. Then they put forward the hypothesis that high-quality special equipment is a necessity in the market, and this hypothesis was confirmed.
In 2017, RIPPA broke the company's two traditional barriers of production and trade, unable to provide customers with better products and services, and eliminated the middlemen, realizing the combination of factory and trade, reducing costs for customers and providing relevant high-quality products; market. He pioneered the integration of industry and trade in the world!
Then, in 2020, due to the epidemic, expenses increased. RIPPA didn't stop this time. Instead, it increased investment in the industrial fund, built the upper industrial belt, and made sufficient preparations to end the epidemic. This also opened up the possibility of in-house production of all components (for example) except motors, pumps and valves in just 17 months. This decision seems to be the right one today because it not only reduces costs and controls quality, but it is also final; The key is to achieve a fourfold increase in production in 2024, and everyone is counting on this decision to be correct.
In 2021, RIPPA has further expanded its research, development and production capabilities for large excavators. During the 2022 Turkey earthquake, Lipai large excavators could be seen everywhere in the Turkish market, which confirmed the quality of RIPPA large excavators. This strategic decision allowed RIPPA to complete the layout of a complete line of excavators with lifting capacities from 1 to 75 tons. From now on, RIPPA is no longer a company producing small excavators. Today, with the mass production of 22 ton EPA and Euro V excavators, RIPPA is the only local manufacturing company in China capable of producing large 6-22 ton excavators.
In July 2022, RIPPA tried its hand on a small scale and launched skid steer loaders in addition to small excavators. Once the product was released into the market, it was endorsed by agents all over the world. It took only 1 year to produce 300 units per month. , as well as a full range of 2024 products in abundance. This also allows for rapid duplication of RIPPA production capabilities.
In 2023, as RIPPA's popularity in Russia, Europe and America grew, more and more agents sought Lipai to have its own forklift factory, in April 2023, RIPPA acquired Qingzhou high-performance forklift factory, making the transition from excavators to. Loader line diagram. Through market testing, this is also a very correct decision.
In 2024, the Chinese market is experiencing a severe recession, and the merger of JAC and Heli Forklift has left a large number of JAC agents with no forklifts to sell. However, the supplier of the forklift project is currently under implementation. The RIPPA factory approached the founder and hoped that RIPPA would acquire his factory. There are high-quality forklift factories that RIPPA hopes to acquire, which also proves that the influence of the RIPPA brand in China and RIPPA's corporate integrity have reached new heights.
Today there are 4 overseas warehouses in the USA, 2 overseas warehouses in Canada and 2 overseas warehouses in Europe. Products and accessories used to take 90 days to reach customers, but today it takes just 7 days. And further win the favor of customers.
Regarding trademarks, in 2021 the company registered the trademark Madrid RIPPA worldwide. In 2023, RIPPA finally received trademark registration in China. From this moment on, RIPPA belongs entirely to the Lipai people.
In terms of quality and technology, the company has always believed that product quality should come first, and only produce cost-effective products; It simultaneously designs and develops new products and holds more than 150 patents to protect its products in all aspects. All this allows us to win the trust of consumers.
Today RIPPA is a promising and actively developing brand in the field of equipment for construction equipment. It is characterized by a philosophy that always puts customers first, employees second, and the company third. Products are customer-oriented, professional and reliable. The company offers a wide range of quality products and spare parts to provide customers with the best solutions for every need. Its success is based on integrity, experience and continuous efforts to develop and improve services for its clients.